Jack Daniels ASW 2020 x Party About Sneakers

OBJective: LAUNCH A DAY PARTY DURING ALL STAR WEEKEND IN CHICAGO REACHING SNEAKER ENTHUSIASTS TO PROMOTE THE AJ4 SNEAKER COLLABORATION BETWEEN THE SHOE SURGEON AND JACK DANIELS.

To kick-off All Star Weekend in Chicago, we teamed up with Jack Daniels to launch The Party About Sneakers to promote the launch of their AJ4 sneaker collaboration with The Shoe Surgeon. The event featured a DJ-set by celebrity DJ/sneaker enthusiast DJ Clark Kent, sneaker contest and panel discussion. Among attendees were Brittney Elena, actress/co-star of Wild N’ Out, sneaker influencer AJ Tai and other special guests.